Few people have such a deep understanding of and passion for tackling food poverty in the UK. Seb’s friendly and always helpful manner ensures that he is well-connected to fascinating food experts/practitioners the world over and has an approach to food...that is refreshing, necessary and different. As such, I have been delighted to work with him in the programme design and selection of organisations in our accelerator programme, The Good Kitchen.
— Joseph Gridley, Head of KellyDeli Foundation
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"Everyone in the UK should be able to eat good food." 

When I founded the award winning urban food growing network, Food Up Front, back in 2007, I saw firsthand the power good food can have on communities.

I’ve seen how it can bring people together, creating new friendships and stronger communities. I’ve seen how it can be hugely beneficial to people’s physical and mental health and I’ve seen how it can inspire communities to take action in the fight against the injustices that prevent everyone from being able to eat healthy and sustainable food. 

I’ve worked on a wide variety of successful good food programmes over the last decade, from launching and building the Capital Growth network in London, to creating community food spaces for schools, to consulting housing association residents on use of communal green space. In doing so I’ve developed a broad range of skills and a keen awareness of the relevant issues at local, regional and national levels; both in the UK and internationally.

Programmes that seek to increase people’s connection with good food need to be designed and managed effectively. A robust strategy needs to be in place, volunteers and other stakeholders need to be inspired to get involved and stay involved and funding needs to be considered carefully and planned for accordingly. 

I make sure these things happen.

Seb has worked with...

Oxfam GB | Hampshire County Council | Affinity Sutton | Winchester Basics Bank | Centre for Acceleration of Social Technology (CAST) | Garden Organic | Sustain | Winchester City Council | FEA Network | Bournemouth Borough Council | British Council | Capital Growth KellyDeli Foundation | Good Food Oxford Lambeth Food Partnership

Personal bio

Seb Mayfield has been at the forefront of the good food movement for a decade. Described by Time Out as an ‘urban food guru’ he has helped thousands of people grow and eat good food, coordinating campaigns such as Capital Growth, one of the largest urban food networks in the world. More recently Seb has focused efforts on improving access to healthy food for people on low incomes, including establishing both the Independent Food Aid Network, the national network for independent food aid providers, and QuidsIn, a micro-savings scheme that Seb is developing in partnership with Oxfam GB and Super Being Labs. Seb is currently network & projects coordinator for Good Food Oxford and Sustainable Food Cities Coordinator for Lambeth Food Partnership. He is a Winston Churchill Fellow and Clore Social Fellow, Founder and Chair of the Winchester Food Partnership and for 4 years was a trustee of the award-winning Abbey Gardens